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How important can an top domain be?

One of the most vital requirements for having a successful online presence is the domain. It is what visitors will mark first when they discover your web page and what they will associate you with. The domain should be easy to remember, but should also be something that tells your visitors what the website is about.

Generic Top-Level Domains (gTLDs)

A domain as a rule consists of 2 parts - a Top-Level Domain (TLD) and a Second-Level Domain Name (SLD). If you have domain.com, for instance, ".com" is the Top-Level Domain and "domain" is the SLD. There are several groups of TLDs that you should contemplate before you pick the domain name you wish. Your choice should be based on the goal of your web site and on its target viewers. Let's take a look at the gTLDs, or generic Top-Level Domains - these are the most widespread Top-Level Domains aimed to show a particular purpose - .com (commercial organizations), .net (network infrastructures), .biz (businesses), .info (informational websites), .org (not-for-profit organizations), .mobi (handheld devices), .asia (the Asia-Pacific), .name (individuals or families), .pro (specific professions), etc. As you can perceive, these TLDs encompass most realms of life, so you should pick the one that would illustrate the objective of your website best. There is no restriction as to who can register such domain names, but some of them involve additional procedures to ascertain that you are eligible to have such a Top-Level Domain (.mobi and .pro, for example).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code Top-Level Domain Names, are country-specific domain names. Each country has its own ccTLD. Opting for such a Top-Level Domain is good if your target group of visitors is from a given country. Many folks would elect to purchase commodities or services from a local web site, and if your goal is Canada, for instance, registering a .ca domain could boost the visits to your site.

URL Redirects

You can register different domains, which can redirect your visitors to a given site like domain.com, for example. This would increase the traffic and reduce the risk of someone stealing your web page visitors by registering the same SLD with a different TLD - if you are not availing of a trademark.

Name Servers (NSs)

Each and every TLD has domain records. The name server records (NS records, also known as DNS records) indicate where the domain is hosted, in other words they point to the hosting supplier whose name servers (NSs, also known as DNSs) it is utilizing at present. You can modify the name servers of your domain whenever you like. You can have your domain name registered with one company and get the webspace hosting service itself from another. Hence, if you register your domain and encounter decent website hosting packages someplace else at a later time, you can point your domain name to the new provider's DNSs instantly.

Name Server Records (DNS Records)

In general, as long as your domain name uses a certain pair of name servers, all its domain name records will direct to the same website hosting company. Some web site hosting vendors, though, allow you to modify given NS records, among them the A records and the MX records of your domain name. The A record is an IP address, which reveals on which hosting server your web page is situated, whereas the MX records show which hosting server handles the email box accounts associated with your domain name. For example, if you engage a new website designer and he sets up an .ASP website that will be hosted on his own Windows hosting server, you may want to change only the IP address (the A record) but not the MX records of your domain name. Thus, www.domain.com will direct to the Windows web server, but your email mailbox accounts or any sub-domain names such as forum.domain.com or shop.domain.com will still be in your current Linux web site hosting account. The .ASP environment is created by Microsoft and requires a Windows web server, even though a Linux server would be far more reliable.

Cheap Top-Level Domain Names Brought by 'Sure Link'

Only a few web hosting companies allow you to modify particular records and very often this an extra paid service. With Sure Link , you get a huge assortment of TLDs to pick from and you can modify all name server records or redirect the domains using a forwarding tool at no additional charge. Because of that, 'Sure Link' would be your finest choice when it comes to administering your domain name and to building a successful presence on the World Wide Web.